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10.12.2012
Results are in from TopSpot Stands tradeshow survey at San Diego's MobileCon2012. Here are the statistics on promotional collateral: 1. Most common give-away items Pens 24%, Bags 16%, Cleaning Cloth 13%, Phone Stands 7%, Stickers 7%, Bottled Water 4%, SquishBalls 4%, Hand Sanitizer 4%, Bottle Opener 2% 2. Audience preferences for give-aways Phone stand 24%, Bottle Opener 21%, Bag 21%, Pens 18%, Squishball 9%, Postcards 6%, Buttons 3%, Stickers 0% 3. Table-to-Mobile conversion No exhibitors had active tactics to encourage mobile engagement 4. Audience participation Exhibitors used two methods to connect to the audience -representative reach-outs 100%, prize contests 9% 55 exhibitor booths sampled men, women age 25-45 |